Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
Bookmark and Share
April 1, 2013
Online Press Releases Aren't So Simple
 
Issuing an online press release, Jayme Soulati makes clear on SteamFeed, needs a partnership with marketing people who know the web, at least until PR learns the ropes itself. It's not simply a matter of writing a well-worded release and issuing it on Twitter, not if you want optimum coverage. There are tags, key words, back links, hyperlinks, tracking analytics and RSS codes to be concerned about; working together on such techniques is essential.

Bookmark and Share
blog comments powered by Disqus

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
TalentZoo.com Advertising