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September 6, 2011
On the Road, Again?
 
We don't know how often these presumably leather-jacketed academics head out on the road for Upper Iowa University, but here's a trek that qualifies as a notable PR tactic: The university's president and two other senior administrators are riding their motorcycles from Southern California to Chicago and then to Iowa and visiting university alumni along the way.

Reports AP: "The college says President Alan Walker, Chief Financial Officer Don Aungst and Vice President Wendell Snodgrass left Los Angeles on Sunday on the first leg of their trip. They're riding from Southern California to Chicago, then south to Iowa.

"They will be visiting university alumni along the way and plan on being back in time for homecoming weekend, Sept. 16 and 17. The motorcycle ride is part of Walker's effort to raise the university's profile."

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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