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February 20, 2012
On the Cusp of Social Media
 
The social media category is PR's growth area, no question; it's growing at warp speed. Stacy Green, vice president of marketing and communications at Mashable, elaborated on social media's surge at the PR News Digital Summit last week in San Francisco. She covered not only SM's growth, but how PR people can respond to it while remaining sane. Web tools and honed talent at using them are what it takes. Stacy's slides are included here.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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