Here's something a little different for Flack Me: A link to a LinkedIn discussion on the hazards, and sometimes necessity, of using "No Comment" in response to reporters' questions. Jim Bianchi, of Bianchi Public Relations in Detroit, raises the question and receives answers from two dozen other PR pros and media trainers. If you're not on LinkedIn, the "Public Relations and Communications Professionals" group, the home of this discussion, is a good reason for joining.
Eric Bergman, who does media training, lists seven instances when "Yes, I do have the answer, but I cannot discuss it," more familiarly known as "No comment," can be legitimately used. But don't use the response, he advises, because you don't want to deal with an issue. His colleagues provide further insights into the hazards of seeking wiggle room with reporters.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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