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January 7, 2013
Old PR Times and New: The Era Change We're Living Through
 
The Bridge Buzz blog, a product of New York's Bridge Global Strategies, provides probably the fullest description we've seen of the PR era change we're living through — the shift from paper media to digital-based strategies and techniques. It's not an absolute change, obviously, but Bridge Buzz considers the shift in terms of story-telling and leaves no doubt that it's for real.

"Stories," Bridge advises "are passed around the digital campfire, from one computer to another." Need a whole lot more be said of these emerging times? The shift will doubtless never be total — humans will still be talking to and seeking to influence other humans. But the digital means will be truly pronounced.

Bridge Buzz provides examples of "The old way," and "The New Way" in a host of PR categories. It's a sobering presentation, and will be amplified in the next post, on "Do's and don'ts to make the best use of digital communications."  

This blog has been quite a discovery. It also features a blogroll of many of the best public relations blogs around. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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