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October 3, 2011
'Occupy Wall Street' Gains a Pro Bono Publicist
 
Now here will be something to watch in PR/crisis communication terms. The Occupy Wall Street protesters in New York have acquired pro bono public relations representation. And not just any PR firm, but one that speaks of class togetherness. Based in New York's Chelsea district, 15-year-old Workhouse Publicity (says its website) has had a raft of glitzy clients including Assouline Editions, Zimmerli of Switzerland, Bergdorf Goodman, and Oscar de la Renta. While the protestors have been criticized for lacking an overall message, Workhouse CEO Adam Nelson says the movement is about "dissatisfaction with the current state of affairs."

Nelson adds that Occupy Wall Street's organizers "didn't hire a publicity firm to spread their message." But after going down to the demonstrations last week "to help out some friends," Nelson says he "never even thought twice about sending out" an email on the movement's behalf. The email linked to a Facebook photo gallery, and thus the upheaval against financial malfeasance gained a "happy to help out" PR presence.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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