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December 2, 2013
Obamacare Demonstrating that PR Is About Process First
If you need any convincing — and you shouldn't — that public relations is a process discipline, starting with a carefully considered aim and proceeding in closely monitored steps, the fitful nature of Obamacare so far is proof enough. Robert Kuttner on the Huff Post Daily Brief writes that "Even if Obamacare does help a lot of people, my question is: at what political cost and at what long-term cost to effective social insurance?" Good process questions. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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