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July 29, 2014
#OITNB – A Case Study In Social Media Promotion
 
Search Engine Watch offers the Netflix television drama "Orange is the New Black" as a case study in promoting a "brand" and a storyline via social media. "The show's social media team, fans and cast do a breakthrough job of publicizing the steamy side of women's prison and building relationships, engagements, interactions and advocacy that borderline's addiction — between the show, the characters, and audience."

With social media as increasingly important new channels of engagement, read how it's all come together for #OITNB and why you don't have to be "a sexy TV show" to conduct "a magnetic social media campaign." So long as you don't expect social media to make up "for holes in customer service, project fails and weak business models."

In other words, quality still counts in applying the "10 Easy SMM Lessons from #OITNB."  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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