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October 29, 2010
Nothing So Magical About Disney's Feedback
 

Stars and Stripes is having fun with this one. CareerBliss.com reports that the military services score much higher than Disney theme parks as workplaces. And Stars and Stripes observes that "though the military features such potential job hazards as incoming mortars and roadside bombs, every single branch -- and the Army National Guard -- ranked above Disney. And Microsoft, for that matter." (Disney is 41st and Microsoft 39th in the CareerBliss survey, while the Army is the lowest ranked of the military services at 11th. Google is first.)

Further evidence, if any was needed, that image isn't everything, far from it. Despite the occupational hazards, the military services appear to offer more fulfilling, secure career opportunities than catering to tourists at theme parks. Not surprising, when you think about it. But the Disney folks and other corporations down in the CareerBliss standings appear to be in need of more reflection about what's actually happening "on the ground" -- in terms of their employees' interests and their own PR standing. 

CareerBliss itself is relatively gentle to Disney, suggesting that the problem is basically pay. But Huliq.com reports that "Many workers at Disney theme parks have referred to working conditions as brutal and view many leaders and management as driven exclusively by revenue and profits, rather than the well-being and care of employees. Some cast members call Disney places of employment, 'Mousewitz.'"

There's nothing magical about reviews like that. Disney management needs to consider not only its employees' best interests, but its own PR standing.

“Corporate America could learn from our military’s unique programs. The bottom line is that when a company provides opportunities to grow and tools to improve skills, it creates a happier work environment,” said Rick Wainschel, vice president of online career-guidance tool CareerBliss in The Christian Science Monitor

In short, there are people inside those costumes. 


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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