From the perspective of launching scoops on Universe Today, here are tips from Fraser Cain, the site's publisher, on what's involved in going viral on the web. They apply, says Fraser Cain, in much the same manner to "every news market on the internet." So, stand by for launching! Fraser offers his expertise on running, and being featured on, an Internet news site.
For example: "...here at Universe Today; if we know that 1,000 other news agencies are going to be covering this story, there’s a slim chance of a story breaking out of our own readership. We’ll cover the story if we think our readers can benefit from it, but we’ll often avoid it too. We’re more than happy to link over to our friends at Discovery News, MSNBC, io9, or Space.com. They can do a great job of reporting the story; why should we reinvent the wheel? That’s why we link out so much on Universe Today. Only old media sites are afraid to link away from their site.
"We're always looking for scoops. We're scouring research journals, watching Twitter, and listening to chatter on the internet. We're looking for really interesting stories that we know nobody else is covering."
The web is a beat like no other.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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