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November 1, 2011
Non-Profits: Don't Bemoan the Poor Economy
Sandy Rees, a nonprofit marketer, warns against using the "woe is us in this bad economy" peg for fundraising and recruiting volunteers. It's depressing and lumps you in with all the other groups who are complaining of bad times. Joan Stewart, who notes Sandy's advice on her The Publicity Hound's Blog, joins with Sandy in providing several more upbeat suggestions.

Charting your own way, whatever overall conditions may be, is always the best way to get a pump primed. It establishes your identity and resourcefulness for good times or bad. Check out Sandy and Joan's suggestions and links.

Photo of Sandy Rees, nonprofit marketing expert

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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