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December 21, 2011
Newsweek in an Outer Realm
 
We're glad to see a cover story in the December 26 Newsweek pegged on Online Public Relations Thoughts  for what it actually is, "Physics Phlackery." There, above the cover photo of Meryl  Streep as Margaret Thatcher is the headline, "The Meaning of the Universe" for a piece on the quest for the Higgs boson, the so-called "God Particle." The story provides no such thing, and if it represents the Daily Beast's idea of Newsweek journalism, shame.

Online PR's Jim Horton takes us to a Scientific American blog post by John Horgan that deservedly debunks the current excitement over research at the Large Hadron Collider in Switzerland and, by extension, Newsweek's cover story. The Higgs boson may be an elusive tiny particle, fascinating it itself, but there seems no basis for Newsweek's headline claim that we're approaching "the meaning of the universe." 

 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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