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April 24, 2013
Newspaper Reporters Getting No Respect, Unless From PR Folks
 
Clark Kent, where are you? Some of us, maybe many, made our way into public relations by starting in the then-glamorous job of newspaper reporter. Digging out information was a fabulous, if relatively low-paid, way to make a living. But now? The Wall Street Journal notes that CareerCast.com's latest tally rates "newspaper reporter" as the worst of 200 jobs, below roofers, oil rig workers, and flight attendants. 

So have a care the next time a forlorn reporter calls on you for information, or you turn to his or her publication (print, at least) for a bit of worldly attention. The news-gatherers who used to roam the world (with time out for coffee, or something even more relaxing when things were slow) are getting precious little respect nowadays. They used to give tours of our newsroom; now that newsroom and many others no longer even exist. But the market for accurate, show-no-favor information, in digital or whatever form, surely still does.   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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