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January 26, 2012
News Releases for Our Digital Times
Dave Hogan, who teaches PR at Abilene Christian University, writes in his hometown paper on essential, or at least very helpful elements, of 21st century news releases. Their ingredients — factual, newsworthy information — are the same but the format is changing for maximum effectiveness in a digital world. Which presents opportunities for PR people to develop new forms of content.

"Far from dying," Dave writes, "news releases have taken on new life and are likely to be a staple of PR work for a long time to come."

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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