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February 19, 2014
News Clippings Aren't Just for Framing Any Longer
 
A news story isn't just a coveted clipping any longer. It's the basis for digital followup via social media preening and sharing. Kathy Cabrera of Carabiner Communications notes that it wasn't so long ago — the '90s only — that news stories were treasured clippings alone. Now, she lists several ways in which news coverage can be extended into digital capital as well. What used to be a paper "hit" only can now be repurposed — and should be — via social media. Read how that's done.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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