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November 30, 2011
New Measures of a Press Release
 
It used to be that the number of print appearances, as certified by an envelope full of clippings, was the measure of a successful press release. No longer. Now there are search engine rankings, website traffic, sales and overall buzz to be concerned about, notes a post by Online PR Media. Fine-grained suggestions are offered for each of these modes of gaining the public's, not just the media's, attention. 

For that's what really matters about a press release — its success at igniting interest among the public, not simply the news media. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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