Adding SEO and social media to a PR department's tools can yield great results. But the techniques are new and not necessarily understood. Hence, says Eric Enge in a Search Engine Land post
, it all "starts with education." And he proceeds to provide some.
This is timely instruction from the frontier of today's public relations, including why links are so important and how to use them for audience building. Entitled "How To Leverage Brand PR To Drive SEO & Social Media," Eric's post is at the junction of public relations and marketing.