Results of a new Harris poll suggest that, much as the economy may be picking up steam, a lot of Americans don't believe it and are planning a financially cautious 2014. Whether there's a true dichotomy here is for the experts to say, but the poll suggests it will be a challenging year for PR — a time to reach out with zest, inspiration and effectiveness. Isn't that true all the time? Yes, but 2014 looks especially challenging through Harris' lens. Remember that as you move along.
"Turning to the year ahead," Harris advises, "nearly half of Americans (45 percent) say they expect to cut back on household spending in 2014, while four in ten each plan on paying down their level of debt and saving more (40 percent each). Nearly one-fourth (23 percent) plan on saving more for retirement and 15 percent each plan on getting rid of one or more credit cards and undertaking home improvements that increase the value of their home."
Prudence for individuals isn't necessarily plummy for PR. The outlook can change in favor of unalloyed condfidence, but do your creative best this year anyway.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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