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November 4, 2010
Naming a Movement: Real-time PR
 
Our post yesterday was on "Staffing for Social Media." It aimed to help managers thinking about incorporating social media get a handle on how to do that. Today, we cite a name for the social media communication skill set: Real-time marketing. It's thanks to David Meerman Scott and others who are developing the concept.

Scott's new book, "Real-Time Marketing & PR," has been getting rave reviews as an engagement manual. David Carroll's "United Breaks Guitars" YouTube video was an earlier example of how an organization could be cleverly brought to heal on the Internet. And, of course, Clay Shirky's 2008 book, "Here Comes Everybody," is a cornerstone of the real-time movement.

As interest moves to the Internet and real-time interactions, distinctions between marketing and public relations blur. But the movement now has a name -- real-time marketing, real-time public relations. Take your pick. But sit back, delve into these and other source materials, and get a handle on what's passing by. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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