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September 10, 2013
NSA Can't Seem to Get Ahead of Its Crisis
 
The National Security Agency is, indeed, discovering that "there is no such thing as a standard crisis." Those are the words of Jim Crawford, of Crawford Public Relations, in a post on NSA's continuing encounter with Edward Snowden and the telephone system monitoring crisis he's opened up. NSA and the Obama Administration "did all the right things" but the story stays alive, as though there's a closet-full of shoes to drop.

"Needless to say," Crawford writes, "none of these attempts to gain traction for NSA's side of the story worked. Hostile press have gone after the intelligence community with claws bared every time. The consistent harsh response raises questions not only about the state of balanced reporting but about classic crisis PR, as well."

So how do you turn a runaway story? Crawford offers not a sure-fire solution, but stimulating crisis communication thoughts on NSA's plight. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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