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October 28, 2014
NFL Players Join the 'No More' Campaign
Sexual assault and domestic violence have been issues not commonly addressed in the U.S. until recently. Why? It's hard to say, but there are some troubling assumptions. These issues are bigger in some socioeconomic circles than others, like those including African-Americans and Native Americans. Sometimes the high-profile suspects are given just a slap on the wrist and sent on their way.

But the recent happenings in the NFL and NBA have changed all of that, not to mention the White House's focus on clamping down on sexual assault on college campuses.

But there were voices not speaking out that needed to be heard — professional players. Thankfully, that has changed.

Several current and former NFL players joined the Joyful Heart Foundation's "No More" campaign, encouraging bystanders and others to speak up when they see or suspect domestic violence. No more making excuses. No more turning a blind eye. If we are truly an intelligent society, turning to violence when there's a dispute needs to cease. Talk about primal.

Kudos to the NFL players (and their agents) for seeing a need to not only rebuild public rapport, but to take on a serious issue that has not been handled as one.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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