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February 12, 2016
NASA Outdoing the Movies – for PR (and Budgetary) Value
We watched our Netflix mailing of Interstellar, a space fantasy, the other evening, and I remarked as it ended, “This kind of thing must drive NASA crazy.” But no, from a story in The Christian Science Monitor, NASA looks like its promoting space fantasies of it's own, such as “The Grand Tour” of Mars, for their relational – and budgetary – value.

Turns out that NASA wants to grow its $19 billion budget “by adopting aggressive public relations strategies, from spinning pre-announcement hype of breakthrough discoveries like confirmation of water on Mars; the identification of Earth-like exoplanet, Kepler 452b; and today’s recordings of black holes colliding; to drawing out the release of images from the New Horizon’s historic voyage to pluto.”

How come Interstellar missed out on some of these? NASA, indeed, looks like it’s trying to outdo the movies. Surprise!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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