We've been out of employee communication and training for a while, but from the sound of things on the Chief Learning Officer blog it's become increasingly weighted toward online e-learning, which employees are finding tedious. Ethical behavior that sets an example, that's in compliance with applicable laws and public expectations, is something that PR people need to be able to advise clients about. So give this lengthy piece a read.
Ethical behavior is modeled, first of all, by senior managers expecting diligence from their staffs and crews. It can't be taught simply from computer screens, it needs to be lived. Like all other communication, ethical behavior is lived behavior. In this context, responsible behavior stems from constant guidance on corporate values and penalties when lines are crossed. Employee newsletters and staff meetings have important roles along with training videos, perhaps more important. Good peer examples are priceless.
Proper conduct isn't all e-learning, not by any means. Employees are right to become weary of e-learning if it's applied too heavily. Today there are internal social networks at many companies that can help get the word around by credible, highly relational means.
Give this Chief Learning Officer piece — "How to Teach Your Employees to Out-Behave the Competition" — a read, then be prepared to advise clients on what it might take to keep their organizations on the ethical high road.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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