Money is streaming back into colleges and universities for educational support, $28 billion last year. Kathleen Kelly identified $15 million that went into 64 major gifts – from $10,000 to $2 million – for PR education. She lists some examples and provides a link to the rest at the Institute for Public Relations. The PR ed money stream isn't as deep, though, as it could be, Dr. Kelly feels.
Dr. Kelly is a professor in the Department of Public Relations, College of Journalism and Communications at the University of Florida. She notes that, while the PR grants in her sampling are impressive, they're "relatively small when compared to both potential and philanthropy to other professional programs in higher education. Too few public relations practitioners and their affiliated organizations have formed partnerships with education....The research revealed that the most popular purpose of gifts to public relations education is undergraduate scholarships – most of which are funded with annual, lower level gifts."
So step up and be counted, those of you with the potential educational resources for public relations.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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