We wrote yesterday on Jane Genova's view that public relations risks becoming trapped in an "education bubble" with costly graduate course requirements for a craft that's best developed in the doing. Today, Richard Bailey, on his PR Studies blog, suggests a middle way – shorter or employer-sponsored education programs or, indeed, an approach to lifelong learning for us all. (Jane would surely be with us here.)
"In response to the changing labour market," Bailey writes from England, "let's offer a package that begins with undergraduate and moves through postgraduate, professional and on to executive education. If this journey took twenty years, then we would be halfway to lifelong learning."
Plus, Bailey notes there are ever-changing PR techniques, like using the web, writing blogs, and editing photos, that PR veterans can share with less experienced practitioners in classroom settings.
Good points. We're not against educational advancement. But, like Jane Genova, we're concerned about huge academic debts for a craft that's best learned in the doing under collegial tutelage.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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