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December 13, 2012
Meet Some Digital Community Managers
 
Arik Hanson on Communications Conversations is providing a service to folks in the digital world — PR and marketing people increasingly included — by profiling a number of community managers, the people who manage online community sites. His first interview is with Drew Gneiser, manager of FeedMyStarvingChildren.org.  

Drew says the biggest challenge in managing his site is focusing, a need many of us undoubtedly share. And Drew notes that "I know Facebook" isn't enough of a qualification to manage an online community, far from it. "Community management takes lots of patience, love of word-smithing, thoughtful planning, and hustling to be successful (and by 'successful' I don't mean 'lots of Facebook Likes.' I mean an engaged and active community."

So true. Being a community manager is a lot like being a beat reporter on a newspaper once was — a good deal of relational thinking, commitment and shoeleather (digital now) needs to be involved. (Though you at least don't have to change out typewriter ribbons or rely on a card catalogue anymore.)
    
- Photo of Drew Gneiser 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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