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November 20, 2009
Measuring Matters: A Site to Visit

Although we haven't had time yet to dig into some of the new tools available for measuring Web presence and traffic, we're glad to have this page to turn to when we do. PR people need to be mindful of how their clients/brands are doing in all the informational outlets available these days, so familiarity with new Web-measuring tools is important.

The Marketing Vox site has a post, "PR Firms Build New Tools for Social Monitoring, Metrics," that highlights some of the tools PR firms use and offers them as a general reference. If The Mirror, Tweetlevel, Twendz, D.Insight, and Social Media Metrics aren't familiar to you, this is a place to spend some time and gain familiarity with new tracking/measurement options. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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