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March 22, 2013
McBee Strategic: A PR Firm That 'Gets It'
 
We don't know anything about Washington, D.C.-based McBee Strategic/Gibraltar PR beyond what we've just read on their website. But that's a statement of the "new PR" that we've been writing about for some time now. And we wonder how many firms are this far along in the digital age: "Today, anyone with an audience is, more or less, a member of the media."

"Our philosophy," McBee adds, "is about producing highly-compelling, customized content that can be shuttled around the world using technology." That's it! We don't know how well the firm does any of this, but they've surely gotten the "new age" PR mission statement right. Shown here is Steve McBee, President and CEO of McBee Strategic Consulting.    

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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