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December 6, 2011
Marketing Miscues Dog PR
 
It certainly makes you wonder. There have been enough examples of bad marketing ploys of late to fan the ever-present tensions between marketing and PR. The PR Coach blog does that with a depressing post, "Bad PR: What the Hell's Up with Marketers?" It alleges that too many marketing mavens don't get social media, and it seems to have a point.

The trouble is, PR Coach notes, aside from wasting resources, when marketing misfires the result gets labeled as "another public relations failure." Consider Coach's bill of particulars: Qantas, Netflix, Motrin, Charlie Sheen, Etsy, Groupon, Bing, Barnes & Noble, News of the World, Sears, Kenneth Cole, Bob Parsons — enough (with more available in the library) PR Coach suggests to prompt an Occupy Marketing movement. 

So what's happening here? Aren't things bad enough currently without risking more offense through clumsiness on either front — marketing or PR?

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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