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December 16, 2010
Mark Zuckerberg, Relationship Builder
Time has named Mark Zuckerberg, creator of Facebook, its Person of the Year. Zuckerberg has not only created a social network involving more than 500 million people around the world, he's shown how the Internet can be used for relationship building, something that everyone in PR needs to be engaged in. If you're not on Facebook, you ought to be. Read Times's profile of Zuckerberg.  

Facebook is a great way to build and renew friendships; the next best thing to being on hand with people you know or would like to know better or regain contact with. In PR terms, it's a way of listening to people, and organizations, you want to be in touch with. It can provide insights, ideas, leads and motivation.

Facebook is an alternative to the notion of social networks as games. It's a real world entry point available on your computer. A fantastic accomplishment, indeed worthy of Time's recognition. Many of you already know that, but I'm moved to say it here.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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