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October 28, 2011
Mapping Social Territory
In our steadily dawning recognition that social media is the new frontier of PR, one that requires a different sort of attentiveness than "traditional" PR, we'd like to recommend Tom Webster's brandsavant blog. Tom has been onto the social web "from the perspective of a professional researcher" for some time now. His site is a source of cutting-edge insights into social media byways.

For instance, he's got a post up on "10 Hot New Influence Measures" — "Presented," as he notes, "without comment. Happy Friday." Well, the list is so hip that some of the items don't seem to be actually out there. But before you get too frustrated, try Tom's post, "A Primer on Influence Measures" as an introduction to his terrain. PR folks need to get with this stuff.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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