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March 7, 2011
Making TV Clips For PR Use
We've mentioned TV as a component of  your PR strategy, but here from Willy Gissen are some details on creating TV clips and adding them to websites. 

Willy lists animoto.com as a place to go to learn video production. You can create a 30-second video there by choosing a presentation style, images and even a musical selection. Then email the video to yourself.

Willy also discusses whether, and how, to embed your video in your site or download it from YouTube.

In all, a very helpful primer on using video to enhance your web presence. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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