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August 29, 2012
Make the Most of Your Job Search With Twitter
 
If you’re a recent college graduate or someone who is looking for a new job, you’re probably going over every inch of your resume to ensure it’s ready for applications and interviews. Beyond the necessary informational updates, your professional resume can benefit from any and all additional resources. Many businesses, from large to small, are beginning to accept online applications only. How can you make yourself stand out from the crowd when they don’t see who you are? Make the most of your Twitter account.

It’s not just about tweeting a link to your resume; it’s making sure your profile, past tweets, and retweets parallel what you want to do and the companies you want to work for. Your Twitter handle shows your personality type, personal brand, interests/ hobbies, aspirations, and skills. Here are three tips for making your Twitter into an application tool.

Edit Your Profile
If you’re applying for a new job, there are a few dos and don’ts when it comes to maintaining your Twitter profile.
  • Delete any tweets that may have inappropriate content. If you wouldn’t share the information during an interview, you probably don’t want it in your Twitter feed.
  • Keep your background clean and simple. Personal branding is more than okay as long as you avoid cluttering the screen with too many colors and images.
  • Write a short yet informative bio and indicate your professional interests, e.g. “Interested in marketing, creative and social media trends.” If you have a blog, include the link.
  • Make sure your tone is approachable. No profanity, arguing, etc.
  • Tweet on a consistent basis. Five to seven times, spread throughout the day, should be your goal.
Show Off
Are you trained in a specific program? If you’re knowledgeable about a software or service that is crucial to the job you are applying to, you can show off your range on Twitter. There is a fine line here. You don’t want to come off as a “Know It All,” so proceed with caution.
  • Follow people and companies whose programs you are an expert in.
  • Engage in conversations with people who have questions about your specialty. You’ll build followers and show off your knowledge without bragging.
  • If you are learning a new program, include tweets about it. Tweet all your professional accomplishments and aspirations.
  • If you’re applying to a wide range of positions, avoid position-specific tweets and keep things as broad as your industry, e.g. marketing related, small-business related, etc.
Be True to You
Yes, you want to show that you know your industry and are a professional. However, when looking for a job, remember this is your account. It’s your voice and your personal brand. If you’re funny, show it. If you’re a movie fan, tweet it.
  • Tweet about your interests, exciting events, and the miscellaneous things that show who you are as a person, not an employee.
  • If a value or the mission of the company parallels your thoughts, tweet about it in a way that it comes straight from you but still relates to the topic.
Whether you have a website/blog or neither, a Twitter account can show your character and potential as an employee. It is also one of the easiest social media channels to maintain. By keeping it clean, informational and relatable, you’ll show your next potential employer that you’re qualified and more than a piece of paper that comes across their desk or inbox. 

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Erica Bell is a small business writer who focuses on topics such as business loans and credit card processing. She is a web content writer for Business.com, a directory that provides advice on topics including small business credit cards and payroll software solutions.
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