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August 5, 2014
Long-Form Reading On Smart Phones? You Bet!
So how is news going to be displayed as the digital age moves on? A question of no small import to PR people. And the answer, as rendered on Wired, is surprising. On smart phones. "Even just two years ago, such an assessment would have seemed almost ludicrous," Wired acknowledges. (We would have dropped the "almost".)  Partly, smart phones provide distribution that "Google doesn't control." And there's also the convenience, but who'd expect long-form reading to be done on smartphones? Yet, advises Wired, "People assume that because the screen is small, the content should be too. That's turning out to be both simplistic and wrong."

Hear them out, and settle into a cozy chair with a good book.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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