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January 8, 2014
Lessons to Be Learned: Snapchat's PR Saga
Occasionally a hustling young entrepreneur in Silicon Valley or elsewhere demonstrates the advisiability of doing crisis communication correctly by doing it poorly. The results are self-evident in terms of bitter reviews, customer unhappiness, etc., but the learning occurs anew, or doesn't. Such is the case with Snapchat's CEO Evan Spiegel in a post by Saya Weissman on Digiday, "The Startup Guide to Screwing Up." Pay this replay heed — the PR damage involved wasn't necessary.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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