Consumer advocacy groups and AdLand executives have been at serious odds about advertising and how it affects young minds. Young minds as in youth, not in simplicity.
Though, at times, we wonder.
Since no real solution has come yet about advertising to the youth and children, we have decided to throw an idea out there.
Leave your kids in front of all types of media, and leave the parenting to our industry.
It's a win-win situation; parents can actually claim they have no influence whatsoever, and we in advertising could actually take the blame.
It could be pretty cool; we could teach them not only what to think about society, but also the skills and abilities they need so they could be the consumers we want once they're older.
Now, it's true that parents have the money, and not the kids. We would need to change that. Each kid under this agreement would require a monthly stipend. Now, instead of parents saying that they are being pressured by their five-year-olds, we can organize school buses to take said kids to the mall or to the store, and let them decide based on the advertising we show them what products they need.
See? Who needs parents, anyway? If they aren't doing anything now, and actually teach their kids values and morals, you might as well let us do it.
Finally, then, the bitching and moaning would be valid.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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