If lawyers can use Twitter for relational purposes, who couldn't? Seriously, the growing presence of lawyers on Twitter indicates savvy use of social media can work for any professional group.
Neil Rose, a legal journalist in the United Kingdom, writes that when lawyers tell him that have no use for Twitter, he responds, "I know quite a few general counsel and senior in-house lawyers who now use Twitter and regularly send out messages about what they are doing, what they are thinking, and where they are going; and if my clients were sending out regular updates on their news and views, I would want to be on the receiving end, even if the medium has a slightly silly name."
It's all in taking some time to understand how a medium works and what its advantages might be, even for busy barristers.
Greentarget finds that law firms are blogging and that their presence on LinkedIn, Facebook, and Twitter is growing, even if some firms that have "signed on" aren't yet actually using these social media outlets.
The answer to whether lawyers are using social media, it adds, is "if not a resounding 'yes,' then at least a steady affirmation."
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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