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August 26, 2011
Key Social Media PR Precepts Highlighted
 
Here's a nicely distilled post on the "Top 5 Ways Social Media Has Changed PR."  A focus like this is needed in strategizing to include social media in public relations practice and outreach. On the YoungUpstarts site, the piece is actually a promo for the Social Media World Forum coming up next month in Sinapore. But no matter.

The five precepts are: It Takes Two; A Wealth of Information; Move Faster, Think Quicker; Measurable Success, and The News Is Changing. Consider how each can help organize your social media planning. For, indeed, the successful use of SM takes planning — as well, of course, as execution.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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