PR people who may have overlooked fitness centers as potential clients should be mindful that keeping fit has risks that ought to be planned for and countered. That's the guidance from Wood, Gutman & Bogart in a PR Newswire release. Sure, they're in the insurance business. But PR is a craft for exercising guidance, however it might be inspired. An interesting, possibly galvanizing, post.
"Five Hidden Risks Faced by Fitness Centers," advise Gutman & Bogart, include: Disaster-related losses, Injuries on treadmills, Breach of member data, Liability from personal trainers and members, and Losses from emergencies.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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