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August 18, 2014
Kaspersky Launches 'Brain Zone' Challenge
 
The concept of Internet and digital security is getting more and more popular by the day. When news comes out about everything from the recent Target credit card theft to a report that a Russian group of about a dozen young adults stole upwards of a couple billion passwords, people are getting a little anxious about what kind of information they store online.

And rightfully so. Those stories are not exactly comforting.

But what are the software security folks doing? How can we know that free enterprise is providing society with an answer? 

Enter Kaspersky.

If you are unfamiliar with Kaspersky Anti-Virus, it is a computer software company that provides anti-virus protection for computer systems. Though it is not as popular as a Norton or Windows Defender, we can attest that it is just as good, if not better, than the two combined.

Kaspersky has partnered with high-IQ organization Mensa to launch a website and contest called the "Global Think Test." The Global Think Test encourages you to test your mental limits and capacity and play brain games that are usually reserved for those testing for high IQ and gifted learning programs. 

Why? Kaspersky's tagline is "Think about it. We Do." in terms of finding and thinking of creative ways to protect sensitive information online and detecting digital threats.

Here's a screenshot of the Brain Training Zone.



On September 6, there is a "global think test" where the winner and quickest brain wins $25,000. This reminds us of the competition we heard about when Cisco offered money to showcase real security solutions for the digital age, as well as the Defense Advanced Research Project Agency (DARPA)'s "Grand Challenge," which offered $2 million to compete in a two-year project competition to invent a computer that could defend itself. 

Wild stuff.

At least the security industry is hard at work to solve a very important issue. We guess we shall see what will come out of these contests.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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