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September 4, 2015
Junipers Growing Slowly at Setting of 'The Shining'
 
If you’re going to capitalize on an image that people remember fondly or even starkly, make it a complete one, and they’ll be fonder yet. That’s the insight we’ve picked up from a New York Times story on the Stanley Hotel in Colorado, where Stephen King had a nightmare that prompted him to write “The Shining”.

After 20 years of owning the hotel, Stephen Cullen has given in and added a maze of juniper trees outside its front entrance. Trouble is, the trees are only three feet tall, while the ones in the movie were “like 10 feet tall,” notes a visitor. (They were actually 13 footers.)

Lesson: If you're going to conjure up an association, make it as complete as possible from the start. It takes time to grow juniper trees, after all.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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