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March 15, 2013
Journalists and Savvy PR People Still Click
 
Peter Himler was in an especially reflective mood on a trip to talk to a group of journalism/communication students at Chapel Hill, N.C., so he produced a Forbes post updating the shifting relationships between journalists and PR people. The tide, he advises, keeps shifting in the direction of PR, but as surviving journalists continue under great pressures, they still appreciate savvy PR folks. And PR people still like seeing their clients in print. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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