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July 3, 2014
Journalism's Values Can Power Us Forward
 
For the Fourth of July break, here's a meditation on journalism education (and hence part of PR's future) – of what value is classroom education in journalism, with traditional journalism job niches fading away? Marco della Cava of USA today was invited to the Columbia School of Journalism to discuss multiplatform reporting. Disciplined training in trust-building skills, he found, remains at the core of journalism – " the values and ethics that you learn as a journalist are going to become even more valuable as people look to trusted sources," whether in the old media or the new. 

So on a day when worthy values became the foundation of a new nation, consider that journalism's values can power us still farther ahead, for years, hopefully decades, to come.

 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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