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July 14, 2015
Job Trends in Advertising
 
Since our powers-that-be come from a job site, perhaps it does behoove us from time to time to share some news that influences jobs in AdLand. The good news is that hirings in AdLand seem to be picking up.

The interesting news is that the skills employers are looking for now are quite different than what they were looking for 10 years ago. It's weird to us to read that, for ten years ago we were examining the AdLand industry to see what type of job might be open for a young professional like us, so to see the industry become so different is really odd.

Act-On, a marketing automation software company, compiled some of their own research with the help of Salesforce to determine what many brand managers they work with are looking for when they are trying to hire marketing professionals. They created the infographic we have inserted below.

The most interesting aspect of the infographic is the change in the path to the VP of marketing or the CMO (or CIO in the new path). It is new that the chief of marketing needs to have a firm marketing information or analytics background now in order to be responsible for an entire team. We appreciate that; though we know that creativity is crucial, it does take an analytical mind to command a whole department.

Below is the infographic done by Act-On. Let us know what you think.


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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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