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July 1, 2011
It's Becoming a Facebook Relational World — Happy Fourth of July!
 
Here's one of the fullest appraisals we've seen on how social media, especially Facebook, is changing PR from "delivering a message to joining a conversation." PR pros, notes Brenda Krueger Huffman on the Business Insider blog, have to be savvy in both areas. This fits with a post from Ron Culp, of Ketchum, that says journalists are having a harder time switching to PR jobs — they often don't have sufficiently broad backgrounds. One might add that maybe they haven't been able to spend enough time on Facebook, figuring out what it's really about. 

We're truly in a transition time for public relations and communication. These two posts, with the links they include, help provide insight into what's unfolding for Fourth of July holiday consideration. They are insights into remaining independent, and successful, in the marketplace!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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