As a veteran marketing agency executive, I set fairly high standards for new hires. As the leader of the account management and strategy department at Esparza, I work hard to ensure my team is equipped to handle day-to-day client activities as well as strategic planning tasks. Frankly, it isn’t always easy to find people that can handle these two skills equally well (especially in a small market like Albuquerque).
I recently had the opportunity to recruit and hire a new account executive. I was looking for someone with a marketing background with a few years of relevant working experience. I met with several smart and talented people, but one woman stood out from the others. It was a subtle difference, but each person that interviewed her knew she was the one we should hire. Upon further reflection, it became clear why she was the right choice.
It was because she was a student athlete – with a high grade point average – in college. As a former (mediocre) college athlete, I knew the skills required to do well in school, have a decent social life and be part of a competitive team. These aren’t skills that you can easily teach someone. They are intrinsic to their character, which means I could spend my time training her to be great marketing executive and not worry as much about the “softer” stuff.
Student athletes aren’t the only type of people with these abilities. Anyone that successfully participates in other types of extracurricular activities during college can also do the following seven things that make for great marketing executives:
I’m sure there are more than these seven skills that successful student athletes (and the like) possess. To me, these rise to the top as the most important inherent talents to identify in your next marketing hire.