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August 10, 2012
Infographics Capture Investor Sentiment
 
We don't know who or what prompted it, but  PR Newswire has begun an innovative, year-long digital survey on investor and media confidence in publicly traded companies. Results from the "Shareholder Confidence 365 Study" are being provided in the form of infographics that should catch the attention of corporate executives. 

The questions being asked are posted on Survey Monkey. The first question was, "For the stocks you currently own, how often do you visit the Investor Relations websites of those companies?" And there it is, near the top of the infographic among less jaundiced responses: "I never trust what the company is putting on its website. They paint everything in a positive light."

Seriously, this infographic approach to presenting survey results captures a lot of sentiment in an all-in-one graphic. Looks like a terrific way to present responses to any kind of survey. We bet corporate and Wall Street executives will be following PR Newswire's infographic insights into where they stand with investors.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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