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October 14, 2015
Indeed, There’s An App for Mobile News Releases
“There’s an app for that” – like posting a press release. The UPitch app is a natural, a replacement, says Allison Kugel, its co-founder, for “700 word press releases and page-long PR pitches.” When reporters want leads, they can reach for their cell phones and get screens full of inspiration from plucky entrepreneurs. Thus the (PR) world changes.

A “problem,” though, is that the free UPitch doesn’t seem to be in the App Store, although its promo says it is. It’s actually in the iTunes store. (Sometimes Apple drives me batty.) Part of the challenge, it seems, will be getting reporters to use it.

Meanwhile, here, from Lisa Calhoun of Valor Ventures, are “8 Apps That Put PR In Your Pocket,” UPitch being one of them.

There’s also PressFriendly, Bolo, Tweetdis, FlipBoard, Videolicious, Meerkat, and Outbrain. They're all indications of just how digital the media relations world is becoming. What will be needed next are ways to keep that personal touch alive for reporters. Will we be returning to written press releases politely delivered by respectful PR people? Clearly, my head's spinning...

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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