Katie Zemsteff, of the Seattle Daily Journal of Commerce, presentsa "slice of corporate life" report on using Twitter to build identity on the Web. She quotes a number of corporate Twitter users to give a good sense of how the "open" Twitter system differs from the "closed" Facebook and LinkedIn.
Colleen Moffitt of Communique Public Relations calls the micro-blogging service "the world's biggest cocktail party" and offers these tips for using it:
"Think of yourself as a brand, share information that is relevant to the brand and audience, and engage in the conversation. Also, stay current with how social media is evolving. A year ago, she said, it was common to follow someone if they decided to follow you but no longer."
Whether or not a company joins Twitter, Moffitt adds, chances are someone at the firm already uses it.
"Companies should develop a social media plan and share goals and messages with employees so they don't say something that conflicts with the company's message," she advises.
Crisis planning is also important in case someone's tweet gets a bad reaction. "The ability for something to spread like wildfire is just prevalent," Moffitt warns.
We thank Katie Zemsteff for this thorough report on Twitter in the marketplace.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.