Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
Bookmark and Share
March 13, 2019
Ikea is Turning Recycled Furniture Into Wildlife Homes

Ikea is building homes for wildlife animals using recycled furniture in Greenwich, the London borough that gives its name to the meridian where time starts.

Appropriately called the Wildhomes for Wildlife project, the project transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals, from birds and bats to bees and squirrels.

The original furniture is unrecognizable in the final pieces, designed by artistslike Hattie Newman, who makes sets and images for advertising and publications; London graphic artist Supermundane, aka Rob Lowe, nothing to do with the Rob Lowe; Argentinian artist Adam Nathaniel Furman; and the architecture firm Studio Weave, among others.

Some of the Ikea stuff has been deconstructed into new form factors painted in bright colors, like the Dom bird house by Supermundane, while others play with abstract geometry shapes and monochrome hues, like Studio Weave’s Fladdermosshus, a warm home for furry bats.

The project was dreamed up and executed by the London office of advertising agency Mother.



Bookmark and Share

This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
TalentZoo.com Advertising